Data Privacy and Legal Notes
Limitation of liability for internal content
The content of our website has been compiled with meticulous care and to the best of our knowledge. However, we cannot assume any liability for the up-to-dateness, completeness or accuracy of any of the pages.
Pursuant to section 7, para. 1 of the TMG (Telemediengesetz – Tele Media Act by German law), we as service providers are liable for our own content on these pages in accordance with general laws. However, pursuant to sections 8 to 10 of the TMG, we as service providers are not under obligation to monitor external information provided or stored on our website. Once we have become aware of a specific infringement of the law, we will immediately remove the content in question. Any liability concerning this matter can only be assumed from the point in time at which the infringement becomes known to us.Limitation of liability for external links
Copyright
The content and works published on this website are governed by the copyright laws of Germany. Any duplication, processing, distribution or any form of utilisation beyond the scope of copyright law shall require the prior written consent of the author or authors in question.
Privacy Policy
This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "Data") within our online offering and the related websites, features and content, as well as external online presence, e.g. our Social Media Profile (collectively referred to as the "Online Offering"). With regard to the terminology used, e.g. "Processing" or "Responsible" we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Person Responsible
Pierre
Michiels / Jepson Power GmbH
Ernst - Abbe - Straße 5
52249 Eschweiler
Germany
[email protected]
https://www.drycutter.com
Managing Director: Pierre Michiels
Types of processed data:
- Inventory information (e.g., names, adresses).
- Contact Information (e.g., e-mail, phone number).
- Content Data (e.g., text input, photographies, videos).
- Usage Data (e.g., visited websites, interest in content, access times).
- Meta and Communiaction Data (e.g., information about device, IP adresses).
Categories of Affected Persons
Visitors and users of the online offer (hereinafter we refer to the affected persons as "users").
Purpose of Processing
- Provision of the online offer, its
functions and contents.
- Answering contact requests and communicating with users.
- Security measures.
- Audience measurement / Marketing
Categories of Affected Persons
"Personal data" means any
information relating to an identified or identifiable natural person
(hereinafter the "affected person"); a natural person is considered
as identifiable, which can be identified directly or indirectly, in particular
by means of assignment to an identifier such as a name, to an identification
number, to location data, to an online identifier (e.g. cookie) or to one or
more special features, are the expression of the physical, physiological,
genetic, mental, economic, cultural or social identity of this natural person.
"Processing" means any process performed with or without the aid of
automated procedures or any such process associated with personal data. The
term goes far and includes virtually every handling of data.
"Pseudonymization" means the processing of personal data in such a
way that the personal data can no longer be assigned to a specific data subject
without additional information being provided, provided that such additional
information is kept separate and subject to technical and organizational
measures to ensure that the personal data not assigned to an identified or
identifiable natural person.
"Profiling" means any kind of automated processing of personal data
which involves the use of such personal data to evaluate certain personal
aspects relating to a natural person, in particular aspects relating to job
performance, economic situation, health, personal preferences, interests,
reliability, behavior, location, or location of this natural person.
"Responsible Person" means the natural or legal person, public
authority, agency or other body that alone or together with others decides on
the purposes and means of processing personal data.
"Processor" means a natural or legal person, public authority, body
or body that processes personal data on behalf of the controller.
Relevant Legal Bases
In accordance with Art. 13 GDPR, we inform
you about the legal basis of our data processing. Unless the legal basis in the
data protection declaration is mentioned, the following applies: The legal
basis for obtaining consent is Article 6 (1) lit. a and Art. 7 DSGVO, the legal
basis for the processing for the performance of our services and the execution
of contractual measures as well as the response to inquiries is Art. 6 (1) lit.
b DSGVO, the legal basis for processing to fulfill our legal obligations is
Art. 6 (1) lit. c DSGVO and the legal basis for processing for the protection
of our legitimate interests is Article 6 (1) lit. f DSGVO. In the event that
vital interests of the data subject or another natural person require the
processing of personal data, Art. 6 para. 1 lit. d DSGVO as legal basis.
Collaboration with Processors and third Parties
If, in the context of our processing, we
disclose data to other persons and companies (contract processors or third
parties), transmit them to them or otherwise grant access to the data, this
will only be done on the basis of a legal permission (eg if a transmission of
the data to third parties, as required by payment service providers, pursuant
to Art. 6 (1) (b) GDPR to fulfill the contract), you have consented to a legal
obligation or based on our legitimate interests (eg the use of agents,
webhosters, etc.).
If we commission third parties to process data on the basis of a so-called
"contract processing contract", this is done on the basis of Art. 28
GDPR.
Transfers to third Countries
If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests.Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. DSGVO. That is, the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the USA through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses"). Rights of Affected Persons
You have the right to ask for confirmation
as to whether the data in question is being processed and for information about
this data as well as for further information and a copy of the data in
accordance with Art. 15 GDPR.
You have accordingly. Art. 16 DSGVO the right to demand the completion of the
data concerning you or the correction of the incorrect data concerning you.
In accordance with Art. 17 GDPR, they have the right to demand that the
relevant data be deleted immediately or, alternatively, to require a
restriction of the processing of data in accordance with Art. 18 GDPR.
You have the right to demand that the data relating to you, which you have
provided to us, be obtained in accordance with Art. 20 GDPR and request their
transmission to other persons responsible.
You have in accordance with Art. 77 DSGVO the right to file a complaint with
the competent supervisory authority.
Power of Revocation
You have the right to revoke granted consent in accordance with Art. 7 (3) GDPR with future effect
Right of Opposition
You can object to the future processing of
your data in accordance with Art. 21 GDPR at any time. The objection may in
particular be made against processing for direct marketing purposes.
Cookies and Right to Opposition in direct mail
"Cookies" are small files that are
stored on users' computers. Different information can be stored within the
cookies. A cookie is primarily used to store the information about a user (or
the device on which the cookie is stored) during or after his visit to an
online offer. Temporary cookies, or "session cookies" or
"transient cookies", are cookies that are deleted after a user leaves
an online service and closes his browser.In such a cookie, e.g. the contents of
a shopping cart in an online shop or a login status are saved. The term
"permanent" or "persistent" refers to cookies that remain
stored even after the browser has been closed. Thus, e.g. the login status will
be saved if users visit it after several days. Likewise, in such a cookie the
interests of the users can be stored, which are used for range measurement or
marketing purposes. A "third-party cookie" refers to cookies offered
by providers other than the person responsible for the online offer (otherwise,
if only its cookies are called "first-party cookies").
We can use temporary and permanent cookies and clarify this in the context of
our privacy policy.
If users do not want cookies stored on their computer, they will be asked to
disable the option in their browser's system settings. Saved cookies can be
deleted in the system settings of the browser. The exclusion of cookies can
lead to functional restrictions of this online offer.
A general contradiction against the use of the cookies used for the purpose of
online marketing can be declared in a variety of services, especially in the
case of tracking, on the US site
http://www.aboutads.info/choices/
or
on the EU site
http://www.youronlinechoices.com/
.
Furthermore, the storage of cookies can be achieved by switching them off in
the settings of the browser. Please note that not all features of this online
offer may be used.
Deletion of Data
The data processed by us are deleted or
limited in their processing in accordance with Articles 17 and 18 GDPR. Unless
explicitly stated in this privacy policy, the data stored by us are deleted as
soon as they are no longer required for their purpose and the deletion does not
conflict with any statutory storage requirements. Unless the data is deleted
because it is required for other and legitimate purposes, its processing will
be restricted. That is, the data is locked and not processed for other purposes.
This applies, for example for data that must be kept for commercial or tax
reasons.
According to legal requirements in Germany, the storage takes place in
particular for 10 years in accordance with §§ 147 Abs. 1 AO, 257 (1) No. 1 and
4, paragraph 4 HGB (books, records, management reports, accounting documents,
trading books, documents relevant for taxation, etc.) and 6 years in accordance
with § 257 paragraph 1 No. 2 and 3, paragraph 4 HGB (commercial letters).
According to legal regulations in Austria the storage takes place in particular
for 7 years according to § 132 paragraph 1 BAO (accounting documents, receipts
/ invoices, accounts, receipts, business papers, statement of income and
expenses, etc.), for 22 years in connection with real estate and 10 years for
documents related to electronically supplied services, telecommunications,
broadcasting and television services provided to non-EU companies in EU Member
States for which the Mini-One-Stop-Shop (MOSS) is used.
Business-related Processing
In
addition we process
- Contract data (e.g., Subject of matter, Run
time, Customer Category).
- Payment data (e.g., banking details, Payment
history)
from our customers, prospects and business
partners for the purpose of providing contractual services, service and
customer care, marketing, advertising and market research.
Contractual Services
We process
the data of our contractual partners and interested parties as well as other
clients, customers, clients, clients or contractual partners (uniformly
referred to as "contractual partners") in accordance with Art. 6 (1)
lit. b. DSGVO in order to provide you with our contractual or pre-contractual
services. The data processed, the nature, scope and purpose and necessity of
their processing are determined by the underlying contractual relationship.
The processed data includes the master data of
our contractual partners (eg, names and addresses), contact data (eg e-mail
addresses and telephone numbers) as well as contract data (eg, services used,
contract contents, contractual communication, names of contact persons) and
payment data (eg, Bank details, payment history).
In principle, we do not process special
categories of personal data, unless they are part of a contracted or
contractual processing.
We process data which are necessary for the
establishment and fulfillment of the contractual services and point out the
necessity of their indication, if this is not evident for the contractual
partners. Disclosure to external persons or companies will only be made if
required by a contract. When processing the data provided to us within the
framework of an order, we act in accordance with the instructions of the client
as well as the legal requirements.
As part of the use of our online services, we can
save the IP address and the time of each user action. The storage is based on
our legitimate interests, as well as the interests of the user in the
protection against misuse and other unauthorized use. A transfer of these data
to third parties will not take place, unless it is in pursuit of our claims
under Art. 6 (1) lit. f. DSGVO required or there is a legal obligation under
Art. 6 (1) lit. c. DSGVO.
The data will be deleted if the data is no longer
required for the fulfillment of contractual or statutory duties of care and for
the handling of any warranty and comparable obligations, whereby the necessity
of keeping the data is reviewed every three years; otherwise the statutory
storage obligations apply.
External Payment Service Providers
We use
external payment service providers, through whose platforms the users and we
can make payment transactions (eg, with a link to the privacy policy, Paypal
(https://www.paypal.com/webapps/mpp/ua/privacy-full), Klarna
(https://www.klarna.com/de/datenschutz/), Skrill
(https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay
(https://www.giropay.de/ legal / data protection-agb /), Visa
(https://www.visa.de/datenschutz), Mastercard
(https://www.mastercard.de/de-de/datenschutz.html), American Express (https: /
/www.americanexpress.com/de/content/privacy-policy-statement.html)
In the context of the fulfillment of & nbsp;
contracts we set the payment service providers on the basis of Art. 6 para. 1
lit. b. DSGVO. In addition, we use external & nbsp; payment service
providers on the basis of our legitimate interests in accordance with. Art. 6
para. 1 lit. b. DSGVO to offer our users effective and secure payment options.
Amongst the data processed by the payment service
providers are inventory data, e.g. the name and the address, bank data, such as
Account numbers or credit card numbers, passwords, TANs and checksums, as well
as contract, summary and recipient-related information. The information is
required to complete the transactions.However, the data entered will only be
processed and stored by the payment service providers. This means that we do
not receive any account or credit card-related information, but only
information with confirmation or negative disclosure of the payment. The data
may be transmitted by the payment service providers to credit reporting
agencies. This transmission aims at the identity and credit check. For this we
refer to the terms and privacy policy of the & nbsp; Zahlungsdienstleister.
For the payment transactions, the terms and
conditions and the privacy notices of the respective payment service providers,
which are available within the respective websites, or transaction applications
apply. We also refer to these for further information and assertion of rights
of withdrawal, information and other data subjects.
Administration, Financial Accounting, Office Organization, Contact Management
We process
data in the context of administrative tasks and organization of our business,
financial accounting and compliance with legal obligations, such as archiving.
In doing so, we process the same data that we process in the course of
rendering our contractual services. The processing principles are Art. 6 para.
1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. The processing affects
customers, prospects, business partners and website visitors. The purpose and
interest in processing lies in administration, financial accounting, office
organization, data archiving, that is, tasks that serve to maintain our
business, perform our duties and provide our services. The deletion of the data
in terms of contractual performance and contractual communication is in line
with the information provided in these processing activities.
We disclose or transmit data to the financial
administration, consultants, such as tax accountants or auditors, and other fee
agents and payment service providers.
Furthermore, based on our business interests, we
store information about suppliers, promoters and other business partners, e.g.
for later contact. We generally store this majority of company-related data
permanently.
Business Analysis and Market Research
In order to operate our business economically, to be able to recognize market trends, wishes of the contracting parties and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. DSGVO, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.
The analyzes are carried out for the purpose of business analysis, marketing and market research. In doing so, we can provide the profiles of registered users with information, e.g. take into account their services.The analyzes serve us to increase the user-friendliness, the optimization of our offer and the business economics. The analyzes are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analyzes.
If these analyzes or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analyzes and general trend provisions are created anonymously if possible.
Privacy Policy in the Application Process
We process the applicant data only for the purpose and in the context of the application process in accordance with the legal requirements. The processing of the applicant data takes place in order to fulfill our (pre-) contractual obligations in the context of the application process within the meaning of Art. 6 para. 1 lit. b. DSGVO Art. 6 para. 1 lit. f. DSGVO if the data processing e.g. is required for us in the context of legal proceedings (in Germany additionally § 26 BDSG).
The application process requires applicants to provide us with the applicant data. The necessary applicant data are, as far as we offer an online form marked, otherwise result from the job descriptions and basically include the information on the person, postal and contact addresses and the application documents, such as cover letter, CV and the certificates. In addition, applicants can voluntarily provide us with additional information.
By submitting the application to us, the candidates agree to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this Privacy Policy.
Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR are voluntarily communicated within the framework of the application procedure, their processing is additionally carried out in accordance with Art. 9 (2) lit. b DSGVO (e.g., health information such as disability or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR are requested from applicants in the context of the application procedure, their processing is additionally carried out in accordance with Art. 9 para. 2 lit. a GDPR (for example health data, if necessary for the profession).
If provided, applicants can submit their applications to us via an online form on our website. The data will be encrypted and transmitted to us according to the state of the art.
Furthermore, applicants can send us their applications via e-mail. However, please note that e-mails are generally not sent in encrypted form and that applicants themselves must provide encryption. We can therefore take no responsibility for the transmission of the application between the sender and the reception on our server and therefore recommend rather to use an online form or the postal delivery. Because instead of applying via the online form and e-mail, applicants still have the opportunity to send us the application by post.
The data provided by the applicants may be further processed by us in the event of a successful application for employment purposes. Otherwise, if the application for a job offer is not successful, the applicants' data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which the applicants are entitled to at any time.
The cancellation is subject to a legitimate cancellation of the candidate, after the expiration of a period of six months, so that we can answer any follow-up questions to the application and meet our obligations under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with the tax regulations.
Contact
When
contacting us (for example, by contact form, e-mail, telephone or via social
media) the information of the user to process the contact request and its
processing in accordance with. Art. 6 para. 1 lit. b) DSGVO processed. User
information can be stored in a Customer Relationship Management System
("CRM System") or similar request organization.
We delete the requests, if they are no longer
required. We check the necessity every two years; Furthermore, the legal
archiving obligations apply.
Newsletter
With the
following information we inform you about the contents of our newsletter as
well as the registration, dispatch and statistical evaluation procedures as
well as your right of objection. By subscribing to our newsletter, you agree to
the receipt and the procedures described.
Content of the newsletter: We send newsletters,
e-mails and other electronic notifications with advertising information
(hereinafter "newsletter") only with the consent of the recipient or
a legal permission. Insofar as the contents of a newsletter are concretely
described, they are authoritative for the consent of the users. Incidentally,
our newsletter contains information about our services and us.
Double opt-in and logging: Registration for our
newsletter is done in a so-called double-opt-in procedure. In other words, you
will receive an e-mail after logging in, requesting confirmation of your
registration. This confirmation is necessary so that nobody can register with
external e-mail addresses. The registration for the newsletter will be logged
in order to prove the registration process according to the legal requirements.
This includes the storage of the login and the confirmation time, as well as
the IP address. Likewise, changes to your data stored with the shipping service
provider will be logged.
Credentials: To subscribe to the newsletter, it
is sufficient to provide your e-mail address. Optionally, we ask you to give a
name in the newsletter for personal address.
The dispatch of the newsletter and the associated
performance measurement are based on a consent of the recipients acc. Art. 6
para. 1 lit. a, Art. 7 DSGVO i.V.m § 7 Abs. 2 No. 3 UWG or if consent is not
required, based on our legitimate interests in the direct marketing acc. Art. 6
para. 1 lt. F. DSGVO i.V.m. § 7 Abs. 3 UWG.
The logging of the registration process is based
on our legitimate interests in accordance with. Art. 6 para. 1 lit. f DSGVO.
Our interest lies in the use of a user-friendly and secure newsletter system,
which serves both our business interests and the expectations of the users and
also allows us to prove our consent.
Termination / Revocation - You may terminate the
receipt of our newsletter at any time, ie. revoke your consent. A link to
cancel the newsletter can be found at the end of each newsletter. We may save
the submitted email addresses for up to three years based on our legitimate
interests before we delete them to provide prior consent. The processing of
this data is limited to the purpose of a possible defense against claims. An
individual request for cancellation is possible at any time, provided that at
the same time the former existence of a consent is confirmed.
Newsletter - Shipping Service Provider
The
newsletter is sent by the shipping service [NAME, ADDRESS, COUNTRY]. You can
view the privacy policy of the shipping service provider here: [LINK TO PRIVACY
POLICY]. The shipping service provider is based on our legitimate interests
acc. Art. 6 para. 1 lit. f DSGVO and a contract processing agreement acc. Art.
28 (3) sentence 1 of the GDPR.
The shipping service provider may use the data of
the recipients in pseudonymous form, i. without assignment to a user, to
optimize or improve their own services, e.g. for the technical optimization of
shipping and the presentation of newsletters or for statistical purposes.
However, the shipping service provider does not use the data of our newsletter
recipients to address them themselves or to pass the data on to third parties.
Newsletter - Success Measurement
The
newsletters contain a so-called "web-beacon", i. a pixel-sized file
that is retrieved from the server when opening the newsletter from our server,
or if we use a shipping service provider. This call will initially collect
technical information, such as information about the browser and your system,
as well as your IP address and time of retrieval.
This information is used to improve the technical
performance of services based on their specifications or audience and their
reading habits, based on their locations (which can be determined using the IP
address) or access times. Statistical surveys also include determining if the
newsletters will be opened, when they will be opened and which links will be
clicked. For technical reasons, this information can be assigned to the individual
newsletter recipients. However, it is neither our goal nor, if used, that of
the shipping service provider to observe individual users. The evaluations are
much more useful for us to recognize the reading habits of our users and to
adapt our content to them or to send different content according to the
interests of our users.
A separate revocation of the performance
measurement is unfortunately not possible, in this case, the entire newsletter
subscription must be terminated.
Hosting and E-Mail-Transmission
The
hosting services we use are designed to provide the following services:
infrastructure and platform services, computing capacity, storage and database
services, e-mailing, security and technical maintenance services we use to
operate this online service.
Here we, or our hosting provider, process
inventory data, contact data, content data, contract data, usage data, meta and
communication data of customers, interested parties and visitors to this online
offer on the basis of our legitimate interests in an efficient and secure
provision of this online offer acc. Art. 6 para. 1 lit. f DSGVO i.V.m. Art. 28
DSGVO (conclusion of contract processing contract).
Collection of Access Data and Log Files
We, or our
hosting provider, collects on the basis of our legitimate interests within the
meaning of Art. 6 para. 1 lit. f. DSGVO Data on every access to the server on
which this service is located (so-called server log files). The access data
includes name of the retrieved web page, file, date and time of retrieval,
amount of data transferred, message about successful retrieval, browser type
and version, the user's operating system, referrer URL (the previously visited
page), IP address and the requesting provider .
Logfile information is stored for security
purposes (for example, to investigate abusive or fraudulent activities) for a
maximum of 7 days and then deleted. Data whose further retention is required
for evidential purposes shall be exempted from the cancellation until final
clarification of the incident.
Content-Delivery-Network of Cloudflare
We use a so-called "Content Delivery
Network" (CDN) offered by Cloudflare, Inc., 101 Townsend St, San
Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield
Agreement, which provides a guarantee to comply with European privacy
legislation (
https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active
code).
A CDN is a service that helps deliver content from our online offering,
especially large media files, such as graphics or scripts, using regionally
distributed and Internet-connected servers. The processing of the data of the
users takes place solely for the aforementioned purposes and the maintenance of
the security and functionality of the CDN.
Use is made on the basis of our legitimate interests, i. Interest in a safe and
efficient provision, analysis and optimization of our online offer acc. Art. 6
para. 1 lit. f. DSGVO.
For more information, see Cloudflare's Privacy Policy: &
nbsp;https://www.cloudflare.com/security-policy.
Google Analytics
Based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO), Google Analytics uses a web analytics service provided by Google LLC ("Google"). Google uses Cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In doing so, pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to and shortened to a Google server in the USA.
The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de .
For more information about Google's data usage, hiring and opt-out options, please refer to Google's Privacy Policy ( https://policies.google.com/technologies/ads ) as well as in the settings for the display of advertising impressions by Google (https://adssettings.google.com/authenticated ).
The personal data of users will be deleted or anonymized after 14 months.
Targeting with Google Analytics
We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (eg interests in specific topics or products visited by them) Web pages) that we submit to Google (so-called "remarketing" or "Google Analytics audiences"). With Remarketing Audiences, we also want to make sure that our ads are in the interest of the users.
Google AdWords and Conversion-Measurement
We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online service within the meaning of Art. 6 (1) lit. DSGVO) , USA, („Google“).
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use Google's online AdWords marketing tool "AdWords" to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a suspected interest in the ads. This allows us to more specifically display ads for and within our online offering so that we only present ads to users that potentially match their interests. If a user e.g. Showing ads for products he's been looking for on other online offers is called "remarketing". For these purposes, upon access to our and other websites where the Google Advertising Network is active, Google will immediately execute a Google code and become so-called (re) marketing tags (invisible graphics or code, also known as ")." Web beacons ") incorporated into the website. With their help, the user is provided with an individual cookie, i. a small file is saved (instead of cookies, comparable technologies can also be used). In this file is noted which websites the user visited, for what content he is interested and what offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visit time and other information on the use of the online offer.
Furthermore, we receive an individual "conversion cookie". The information obtained through the cookie is used by Google to generate conversion statistics for us. However, we only hear the anonymous total number of users who clicked on our ad and were redirected to a conversion tracking tag page. However, we do not receive information that personally identifies users.
The data of the users are pseudonym processed within the Google advertising network. That is, Google stores and processes e.g. not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the United States.
For more information about Google's data usage, hiring and opt-out options, please refer to Google's Privacy Policy ( https://policies.google.com/technologies/ads ) as well as in the settings for the display of advertising impressions by Google (https://adssettings.google.com/authenticated ).
Online Presence in Social Media
We
maintain online presence within social networks and platforms in order to communicate
with customers, prospects and users active there and to inform them about our
services. When calling the respective networks and platforms, the terms and
conditions and the data processing guidelines apply to their respective
operators.
Unless otherwise stated in our Privacy Policy, we
process users' data as long as they communicate with us within social networks
and platforms, e.g. Write posts on our online presence or send us messages.
Integration of Services and Contents of Third Parties
Based on
our legitimate interests (ie interest in the analysis, optimization and
economic operation of our online offer within the meaning of Art. 6 (1) lit.
DSGVO), we make use of content or services offered by third-party providers in
order to provide their content and services Services, such as Include videos or
fonts (collectively referred to as "content").
This always presupposes that the third-party
providers of this content perceive the IP address of the users, since they
could not send the content to their browser without the IP address. The IP
address is therefore required for the presentation of this content. We endeavor
to use only content whose respective providers use the IP address solely for
the delivery of the content. Third parties may also use so-called pixel tags
(invisible graphics, also referred to as "web beacons") for
statistical or marketing purposes. The "pixel tags" can be used to
evaluate information such as visitor traffic on the pages of this website. The
pseudonymous information may also be stored in cookies on the user's device and
may include, but is not limited to, technical information about the browser and
operating system, referring web pages, visit time, and other information
regarding the use of our online offer.
Youtube
We use the Videos from the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/ , opt-out : https://adssettings.google.com/authenticated .
Within our online offering, features and content of the LinkedIn service offered by inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, may be incorporated. For this, e.g. Content such as images, videos, or text and buttons that allow users to share content from this online offering within LinkedIn. If the users are members of the platform LinkedIn, LinkedIn can call the o.g. Assign contents and functions to the profiles of the users there. LinkedIn privacy statement: https://www.linkedin.com/legal/privacy-policy. . LinkedIn is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation ( https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active ). Data Protection Policy: https://www.linkedin.com/legal/privacy-policy , Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .
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RA Dr. med. Thomas Schwenke